
6 ideas for increasing customer retention and sales
The “lifetime value” of a customer, in other words the present value of all future cash flows attributed to the customer relationship, is approximately seven times the price of the vehicle they purchase. And if we can improve our customer retention rate, we not only make sure our dealership keeps that lifetime value. Studies show that over time a customer will purchase more expensive vehicles, and will recommend us to more and more relatives, friends and colleagues. An increase of just 5% in our customer retention rate increases lifetime value by 75%.

10 Important Indicators Managers Should Monitor - Part 3
Gross profit for Service, Parts and Bodyshop was 46% in 2008, versus 4.5% on new vehicle sales, according to a 2009 NADA report. These figures underscore the importance of monitoring your aftersales operations so as to maximize your bottom line.

10 Important Indicators Managers Should Monitor - Part 2
Peter Drucker once said, “What gets measured, gets managed.” The current economic scenario makes it more important than ever for managers to monitor dealership health. Luckily, today’s dealer management systems provide an abundance of easily obtainable information… but what exactly should you be tracking
Here is the fifth and last part of our list of reports a good DMS should provide to help dealers in times of crisis.